Automotive Marketing
Explore our curated collection of articles about Automotive Marketing. Stay informed with the latest stories, expert analysis, and in-depth coverage from Nxcar Content Hub, India's premier automotive content platform.
1 article
research
The Psychology Behind Pricing a Car ₹999 Below Round
Car manufacturers have long used strategic pricing to influence consumer decisions, often opting for prices just shy of a round number. This article delves into the psychological factors behind this technique, its impact on purchasing behaviour, and its importance in the automotive industry.
Robin Lamba
10 min read